Since I am already on my commercial soapbox, I might as well continue with the discussion of the 20 year advertising war between Mac and PC. This is a Mac driven war and, to give the company credit, it has generated some great commercials. An amazing number of these commercials rely on analogy to [...]
I ran across this great commercial for EDS that draws an analogy between the services offered by EDS and cat herding.
So, the question is “Is Ratbert making another bad analogy?” I believe the answer to this question depends on the mapping between the source and target domain.
Quick refresher: “Source domain” refers to the domain/knowledge from which the information is being “imported” so to speak. In the case of the cartoon, the source domain [...]
In 1999, Steve Luczo, CEO of Seagate Technology, “faced an epic crisis.”[1]He has already out-sourced large portions of the manufacturing of disc drives to low-labor-cost countries. Seagate was, at the time, the largest private employer in Thailand. But Luzco foresaw that as disc drives become miniaturized, there will come a day when such drives [...]