I StumbledUpon the OneWord website yesterday. The site gives you a single word (“Daisy” or “Substance”) and you have 60 seconds to write something, anything about that one word. Once you submit your answer, you can then review what other visitors to the site submitted for that word. I actually thought it was a pretty [...]
Well, this certainly counts as creative advertising. The idea is that companies can rent the “Flogo” machine for about $3,500 a day and waft little corporate logos into the sky at the rate of about one every 15 seconds. The little logos will fly as far as 30 miles and as high as 20,000 feet. [...]
This month Wired posted an interesting article – “How Apple Got Everything Right By Doing Everything Wrong.” The author of the article discusses how Apple does everything that companies are not supposed to do if they want to be a creative company. As stated in the article, Apple’s organizational structure and business culture more closely [...]
This article taps into the fear of all U.S. entrepreneurs. We know that China can manufacture more quickly and more cheaply. It might even be able to do it better. We acknowledge that China’s advantages are no longer in just the manufacturing realm and are now moving to the technology domain. However, we have always [...]
In 1999, Steve Luczo, CEO of Seagate Technology, “faced an epic crisis.”[1]He has already out-sourced large portions of the manufacturing of disc drives to low-labor-cost countries. Seagate was, at the time, the largest private employer in Thailand. But Luzco foresaw that as disc drives become miniaturized, there will come a day when such drives would [...]