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  • Ancient Analogy, Ancient Innovation

    Sep 21st 2007

    By: Frank Chen

    No comments

    Without doubt, in the annals of human history, the invention of a new system of writing is definitively an example of radical innovation. There is an interesting story of how the Chinese writing system, consisting of square pictograms, were invented more than four thousand years ago. It was arguably the first historically-recorded example of bio-mimicry that resulted in an invention.

    Like other cultures, ancient Chinese used strings and tied knots for recording dates and events. Later, they started to put  scratches in wooden pieces or carved signs on tortoise shells. These efforts, over millenniums, did not resulted in a clear system of writing until the time of the first Chinese king, Huang-ti.

    A court official, named “Changjie” was charged with the task of developing a system of words that can be used through the tribal kingdom that was ancient China. We can conjectured that he must have collected samples of writings that existed then and thought hard about coming up with a system. History recorded that Chngjie’s invention came to him when he was examining a tortoise shell that has been used for recording words. As he pondered, it occurred to him that there are natural patterns on the shell that can be grouped. Aha!  So the new system is a series of stylized patterns!

    This bit of insight led to the invention of the Chinese system of characters that are analogous in style to the patterns on top of a tortoise shell. In this case, indeed, the rest is history.

    We can imagine that Changjie must have thought long and hard about what should have been the answer to his problem. Looking at the patterns on the shell gave him the inspiration. No, he did not copy the patterns. Instead, he copied the concept that a series of linked scribbles can represent a word. This was truly a conceptual analogical mapping example.

    My telling of this story is to illustrate that analogical mapping is a most natural, human thinking process – even as ancient as a 4000 year old innovation.  Even till today, Changjie’s accomplishment is recognized by naming the new system of computerized Chinese input method after him.

    Analogy, Innovation, Product Innovation

  • The Dvorak “Jazz Factor”

    Sep 14th 2007

    By: C_Sifonis

    No comments

    In PC Magazine (Vol 26, No.16) I came across an interesting analogy between the computer industry and the automobile industry.

    Written by John Dvorak, he had the following to say:

    “The computer industry is often compared with the automobile industry, but it has missed the entire “concept car” idea. Every so often one company or another will design cool concept computers that can wow the crowd, but in general this is not the norm.

    What I find weird is that creating a jazzy futuristic machine just to play with ideas is a lot cheaper to do with computers than with cars. A concept car can cost millions of dollars to design and build, yet it’s an institution in the auto industry. In the computer business, a concept machine is seldom promoted to the general public. The closest we come to institutionalizing such a notion are the case-mod designs that individuals build. The equivalent in the auto industry is the hot rod or the custom car business.

    With these thoughts in mind, I looked over what Intel has been up to recently with a number of futuristic performance claims, all of which lacked the auto-industry pizzazz. Imagine going to one of the major car shows and, instead of seeing cool new cars, just getting to see the motors. Sigh.”

    Dvorak’s insightful comments are a beautiful example of how an analogy between industries can lead to innovative ideas.

    Something that is an “institution” in one industry (i.e., concept cars in the automobile industry) can be turned into an groundbreaking innovation when ported into a different industry (i.e., concept computers in the computer industry).

    Analogy

  • Genius and Madness

    Aug 14th 2007

    By: C.Sifonis

    1 comment

    I read a piece in Psychology Today about the relationship between Genius and Madness. Because the magazine’s articles tend to be on the “fluffy” side of science, I expected the usual “suffering, struggle, and madness accompany the creative muse……” from them. I was pleasantly surprised to see the writer of this article did not take this approach.

    The focus of the article turned out being that it takes more than talent and inspiration to create – it also takes a LOT of hard work. Specifically,

    “As with mental disorders, there is something mysterious and unexplainable about the creative process. But all significant creative leaps have two very important components—talent and technique. By far the most universal and necessary aspect of technique is dogged persistence, which is anything but romantic.”

    The author also pointed out what many psychologists studying the personality traits of eminently creative individuals have noted – that most eminently creative individuals are persistent, hard working, and do not let setbacks or failures deter them from their goals.

    “Even acknowledged creative geniuses find that endurance must follow intuition. Einstein’s ideas were not worked out in a day. It takes a great deal of discipline, and often many bouts of trial and error, to work out an idea. Follow-through is critical to the realization of an idea. Discipline is not a hallmark of minds in the throes of emotional distress. “Despite the carefree air that many creative people effect,” says Csikszentmihalyi, “most of them work late into the night and persist when less driven individuals would not.”

    In essence, the article points out that it takes more than “out-of-the-box” thinking to create. Once the idea has been generated, it takes a great deal of effort and persistence to turn that idea into a reality whether the end product is a work of art, a new product, or a revolutionary new way of doing business.

    Click here to read the full Psychology Today article

    Creativity

    creative genius, creative personality, Creativity, madness

  • Mark Cuban uses analogy to come up with an out-of-the-box idea for the real estate industry

    Aug 13th 2007

    By: Frank Chen

    No comments

    The recent subprime mortgage crisis has enticed many people to think about the difficult issues in the residential mortgage business and seek a better solution. Today, Mark Cuban just proposed such a radical, creative idea in his blog entry: “Solution for the Real Estate Market ? Take Your House Public ?”

    Mark Cuban, of course, is the well-known, highly-successful entrepreneur and owner of the Dallas Mavericks who has also been known as one with many ideas. While he admits in his blog that he has no direct knowledge and does not understand the details of the real estate business, he was able to come up with this very original idea of treating your house as a public company so that it can be publicly financed and traded; just like selling stocks in a company. In a short proposal, he has taken an approach, selling stocks to the public, that has already worked in one industry and applied it to a completely different industry, the real estate industry. Not only is the new idea easily digested by the readers, as evidenced by the comments to the blog article. He can also write about the idea easily because he can use languages that are already know in the financial industry to explain the new idea.

    This is a prime example of how one industry’s approach can be applied analogically to another industry, resulting in what most people would consider as a radical and creative solution to an age old problem. What is also interesting is that the comments on the idea showed how easily readers not only easily grasp the gist of the idea but that they can also fill in the details and even suggest implementation schemes.

    The more interesting question for us is this: Does it take a very unique thinker such as Mark Cuban to come up with such an idea? Or, can any one else think of it? One reader, Jeff Lewis, wrote in the comments that this was already thought of by Drew Myers in his blog: Virtual Housing Stock Market – Zillow API Idea #1 . So, once the analogy is invoked, it can seem quite obvious when in fact, it was not. It took Cuban and Myers who purposely invoked the analogy to make the solution seem real and workable. We believe that is the characteristics of a structured analogy process.

    Analogy, Business Analogy

  • Can Computers Be Creative?

    Aug 8th 2007

    By: C.Sifonis

    No comments

    I have been reading “Creativity, Cognition, and Knowledge.” It is a cognitive science account of the relationship between (of course) creativity, cognition, and knowledge. Edited by Dartnall, the book contains a series of essays exploring the way knowledge and the representation of that knowledge can give rise to creative output.

    In Dartnall’s introduction, he made a comment concerning “Emmy,” a program written by David Cope. Emmy takes as input several musical compositions from a single composer and, using a series of simple rules and transformations, creates novel musical pieces in the style of that composer. Reports from those who have heard these novel creations say the pieces created by Emmy are difficult to distinguish from those of the composer on which the pieces were based. In addition, they have been described as “soulful” and “delicately finessed and preternaturally beautiful.”

    Dartnall questions whether Emmy, or any other computer program for that matter, can be considered to be “creative”.

    When I hear things like this I always wonder why this is an issue.

    If a person can not distinguish the creative output of a computer program from the creative output of a person, and if the output would be deemed “creative” if created by a person, then why is the same output created by a computer deemed “not creative”?

    Why does the source of the idea matter?

    Read More

    Creativity

    creative computers, Creativity, David Cope, Innovation, Turing Test

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