Here at Structured Analogy Consultants, we are constantly seeking to refine and enhance our methodology for using analogy for product and process development.
One of the ways we do this is through experimentation. We typically have undergraduates at Oakland University participate in our analogy experiments in exchange for course credit. These undergraduates are taught how [...]
This article by Scott Anthony at Harvard Business Weekly Publishing is a wonderful example of using analogy for communicating about innovation. The analogy used in the article is between the Major League Baseball draft and the way a company manages innovation.
Because the analogy and its use for innovative thinking is presented so well, I [...]
Since I am already on my commercial soapbox, I might as well continue with the discussion of the 20 year advertising war between Mac and PC. This is a Mac driven war and, to give the company credit, it has generated some great commercials. An amazing number of these commercials rely on analogy to [...]
I ran across this great commercial for EDS that draws an analogy between the services offered by EDS and cat herding.
So, the question is “Is Ratbert making another bad analogy?” I believe the answer to this question depends on the mapping between the source and target domain.
Quick refresher: “Source domain” refers to the domain/knowledge from which the information is being “imported” so to speak. In the case of the cartoon, the source domain [...]