Well, this certainly counts as creative advertising. The idea is that companies can rent the “Flogo” machine for about $3,500 a day and waft little corporate logos into the sky at the rate of about one every 15 seconds. The little logos will fly as far as 30 miles and as high as 20,000 feet. [...]
I thought I would add a little more activity to this blog by posting links to creative websites, ad campaigns, objects, etc. that I encounter. To begin this trend, I would like to introduce the new mailbox my husband created for the house. This mailbox is creative in several ways. It is not like any [...]
This month Wired posted an interesting article – “How Apple Got Everything Right By Doing Everything Wrong.” The author of the article discusses how Apple does everything that companies are not supposed to do if they want to be a creative company. As stated in the article, Apple’s organizational structure and business culture more closely [...]
I am still looking over books to use as textbooks for my Creativity and Innovation course next semester. Right now I am reading through Weisberg’s book “Creativity: Understanding Innovation in Problem Solving, Invention, and the Arts.” This book is a likely candidate for a required text for several reasons. It does not assume any knowledge [...]
I ran across this great commercial for EDS that draws an analogy between the services offered by EDS and cat herding.