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Previous Workshops |
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Why Attend? How do you drive innovation in product, service, or process design? How do you learn to not get trapped in historical ways of thinking about old ways of doing things? This workshop is for leaders who want to get out-of-the-box ideas on how to rethink, redesign, and reinvent their products, processes and service offerings. For industry veterans who thoroughly understand the promises and challenges of their industry, the hardest thing to do is to brave the current thinking, generate creative but relevant ideas, and get those ideas adopted. Drs. Chen & Sifonis have developed a new approach to help leaders develop and implement such innovative, paradigm-changing ideas. The methodology systematically utilizes the innate human ability to think creatively and analogically. Instead of depending on serendipity, using a structured analogical approach improves the chances that new ideas will be adopted and mitigates the risks of adopting irrelevant ones. The methodology has been presented in the 2003 and 2006 Innovation Convergence Conferences and published in research journals. Drs. Chen & Sifonis are both experienced in conducting workshops. About The Workshop In this workshop, the presenters will review fundamental research- based understandings of human creativity and introduce the analogical reasoning process. In several individual and group exercises, participants will learn to naturally generate innovative product and process ideas through the application of the newly-developed SAIM and SAAM methodologies.SAIM, the Structured Analogical Ideation Method, is an approach to develop innovative product ideas by a structured but fun and easy process using well-defined, purposefully selected analogies. SAAM, the Structured Analogical Analysis Method, is an approach that will lead to paradigm-shifting business process and service ideas by leveraging the proven solutions from radically different industries and analogically adapt them to one's own industry. Because such ideas have already been successfully implemented before, bringing the idea to fruition is both easier to execute and communicate. At the completion of the workshop, participants will be able to directly apply the methodologies at work individually and/or in collaborative group settings. Past Workshops:
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